Businesswoman shooting a corporate recruitment video

In today’s challenging and ever-changing talent market, employer branding is crucial for businesses looking to attract and retain the best people. One powerful tool that can significantly enhance these efforts is video. By incorporating video into various stages of the hiring process and employer brand-building, companies can engage candidates, effectively communicate their culture and values, and stand out from the competition.

But how can you best use video to recruit better candidates? And how does video play into employer branding, which has an impact not only on your talent acquisition, but your retention of those quality candidates?

The Power of Video in Talent Acquisition

As the demand for engaging and immersive content continues to rise, video has emerged as a dynamic and influential medium in talent acquisition. Video content captures attention, conveys emotions and tells compelling stories. Its impact on candidate engagement is undeniable, making it an essential tool for recruiters and hiring managers. Let’s delve into the benefits of using video in recruiting and talent acquisition.

Increased Candidate Reach and Visibility

Video allows companies to expand their candidate reach by showcasing their job openings in a more engaging and shareable format. By leveraging video platforms and social media channels, recruiters can attract a wider audience, including passive job seekers. Videos can be easily shared and distributed, significantly increasing visibility and attracting potential candidates who may not have otherwise come across the job opportunities.

Improved Candidate Experience and Engagement

The candidate experience plays a vital role in attracting and retaining top talent. According to LinkedIn’s Top 100 Hiring Statistics of 2022, 4 out of 5 candidates say the overall experience they receive is an indicator of how a company views and treats its people. And 60% of job seekers say they’ve had a bad candidate experience. That’s as good a reason as any to use video to make your candidate experience better. Video enables employers to create a more immersive and personalized experience for candidates, and adds a human touch to the recruitment process.

Enhanced Storytelling and Communication

One of the greatest advantages of using video in recruiting is its ability to convey powerful stories. Using video, companies can effectively communicate their employer brand narrative, showcasing their unique selling points and values. Through visual storytelling, you can captivate candidates’ attention, leaving a lasting impression and generating a sense of excitement and intrigue about the organization.

Showcasing Company Culture and Values Effectively

Culture fit is a critical aspect of hiring. Video allows recruiters to provide an authentic glimpse into their company culture, work environment, and employee experiences. By capturing employee testimonials, office tours, and team-building activities, companies can convey their values, work dynamics, and the overall employee experience. Prospective candidates can better visualize themselves as part of the organization, leading to a higher likelihood of attracting individuals who align with the company’s culture and values.

4 Ways to Enhance Your Hiring Process Using Video

Now that we understand the power of video in talent acquisition, let’s explore four key ways to enhance your hiring process using video:

#1: Job Postings

Crafting a compelling job description is the first step to attract potential candidates. By incorporating video into job postings, recruiters can create a more engaging and captivating experience for job seekers. A well-produced video can showcase the role, responsibilities and qualifications, giving candidates a clear understanding of what the position entails. Moreover, highlighting the company’s unique selling points through visuals and testimonials can set it apart from competitors and pique candidates’ interest.

#2 Pre-Recorded Video Interviews & Assessments

Typically conducted prior to a live interview with a recruiter or hiring manager, pre-recorded video interviews or assessments can be used as a first step to pre-screen candidates. By designing pre-scripted questions or assessment tasks tailored to specific job requirements, recruiters can gain valuable insights into a candidate’s abilities, problem-solving skills and communication style. When executed well, they offer a fair and standardized evaluation process while allowing candidates to demonstrate their capabilities in a more dynamic and interactive manner.

#3: Virtual Interviews

Virtual interviews on video apps such as Zoom or Microsoft Teams have become increasingly popular, in particular since the Covid-19 pandemic. They eliminate geographical barriers, streamline the initial screening process and save time and resources. According to a 2021 Indeed survey, 82% of companies implemented virtual interviews due to the pandemic and another 93% said they planned to continue using them in the future. To conduct effective video interviews, recruiters should ensure a reliable and user-friendly video conferencing platform. Additionally, paying attention to non-verbal cues and communication skills displayed during the interview can help assess a candidate’s suitability for the role and the organization’s culture.

#4: Video Testimonials

Harnessing the power of video testimonials can significantly enhance your employer brand. By showcasing testimonials from happy employees and satisfied customers, you can provide social proof and build credibility. Prospective candidates gain insight into the positive experiences of others, increasing their trust in your organization. Additionally, featuring testimonials from satisfied clients highlights your ability to deliver results and adds a valuable perspective to your employer brand narrative.

How to Build a Strong Employer Brand with Video

Building a strong employer brand is essential for attracting and retaining top talent. According to LinkedIn’s employer branding handbook, 75% of job seekers consider an employer’s brand before even applying to a job. There’s no question that your employer brand is important—and video can be a powerful tool in this endeavour. Here are some employer branding tips on leveraging video to strengthen your company’s image:

Showcase Your Company Culture

Video allows you to bring your company culture to life. Consider creating office tours and virtual walkthroughs to provide an immersive experience for candidates. Employee testimonials and success stories can further illustrate the positive impact your organization has had on individuals’ careers. Showcasing team-building activities and events highlights the collaborative and vibrant nature of your workplace.

Thought Leadership and Executive Videos

Positioning your organization as a thought leader in your industry is vital for attracting top talent. Conducting interviews with executives and subject matter experts or industry leaders allows you to share valuable insights and industry trends through video content. Demonstrating expertise and thought leadership enhances your employer brand, positioning your company as an innovative and forward-thinking organization.

Leverage Video for Engagement on Social Platforms

TikTok, Instagram, Facebook, LinkedIn, Threads… there is no shortage of social media platforms at your disposal to use for employer branding. These platforms provide an excellent opportunity to engage with potential candidates and showcase your employer brand.

Creating short and engaging videos specifically tailored for social media channels can capture attention and generate interest. Encouraging employee-generated video content, such as employee takeovers or behind-the-scenes glimpses, adds authenticity and fosters a sense of community. Collaborating with social media influencers and strategic partnerships can also help amplify your employer brand message to a broader audience.

Be sure to choose the right platform based on the nature of your business. If you have a mostly professional audience who is active on a platform like LinkedIn, for example, posting content there makes the most sense. If you have a younger candidate audience, TikTok might be the best place to engage them.

See How it Works

Wondering what employer branding videos might look like? We’ve compiled some examples for you. Check out this blog post for examples of employer branding videos from some of the biggest names out there – like Starbucks, Hubspot, Google, and more.

The Headhunters Can Help You Find the Best Talent in Canada

In today’s competitive talent market, video has emerged as a powerful tool in talent acquisition and employer branding. By incorporating video into your hiring strategy, you can increase candidate reach, improve candidate experience and engagement, effectively communicate your company’s culture and values, and stand out from the competition. Leveraging video in job postings, interviews, assessments and testimonials allows you to enhance your hiring process and build a strong employer brand

Having trouble finding the talent you need? Reach out to The Headhunters. We can help you navigate the challenges of talent acquisition and find the best talent to drive your organization’s success.

At The Headhunters, we understand the challenges of talent acquisition and employer branding. Our team of experienced recruiters in Canada is equipped with the knowledge and expertise to help you attract and retain top talent. Whether you need assistance with crafting compelling job descriptions, conducting effective video interviews or building a strong employer brand, we are here to support you every step of the way. Contact our recruiters today to start your partnership!