Competition for attracting and retaining the best talent is fierce. So how do you stand out from the crowd and secure highly skilled candidates? By building a powerful employer brand.
What is your employer brand? It is your ethos, your culture, your values and the way you operate. Every company has an employer brand, whether it has been shaped strategically or evolved organically. All the interactions and touch points an employee has with your company impacts your employer brand.
“Engaging the hearts, minds, and hands of talent is the most sustainable source of competitive advantage”
-Greg Harris, CEO of Quantam Workplace
A powerful employer brand can be a great competitive advantage for your business. A positive image enables you to:
- Attract more candidates, meaning you have a larger pool of talent to choose from.
- Capture the attention of highly skilled people and compel them to choose you over your competition.
- Increase employee retention.
- Deliver cost savings as you spend less on the recruitment process and employee turnover.
So, how do you build and communicate a strong employer brand?
Here are some resources from the Society For Human Resource Management: