Last week we wrote about the importance of an employer brand and how to create one. Today we are following up with some examples of captivating employer branding videos. A well-crafted video is an incredibly powerful way to convey to potential employees your values, culture and vision. In addition, it can help you catch the attention of candidates and improve the pool of talent you have to choose from.


Here’s our pick of interesting videos. As you will see, each of these brands have taken a different approach, whether it be to inspire, entertain, inform or invoke emotion:


1. Intel – Promote their rock star employees


2. Starbucks – Let their people tell the story


3. john st. – Showcase their creative culture


4. HubSpot – Demonstrate their sense of humor and fun


5. Harley Davidson – Tell an inspirational story of exporting freedom