Struggling to attract top talent? Data from Careerbuilder indicates that job postings with video icons are viewed 12% more than postings without video and, on average, receive a 34 percent greater application rate.
In our increasingly visual society, recruitment videos are a great tool to showcase your employer brand and company culture. We’ve collected nine examples of awesome employer branding and recruitment videos to inspire you.
Well, almost nobody will be surprised to see Apple on this list. Although a little long, the first minute and a half of this video is fantastic. They hone in on a very simple but impactful message: Apple demands the best. No distractions about free food or fun games, that first 1:30 is all about Apple employees and their constant pursuit of perfection.
Hubspot does a great job of showcasing their extremely open culture and give voice to a lot of staff in this relatively small tech company. Despite being smaller than the Apple’s and Google’s of the world, they still invested in high quality production that we think really pays off.
This video focuses on early career Starbucks ‘partners’. Starbucks clearly understand what attracts early career candidates and make a point of showcasing the learning opportunities, career advancement, cool projects and fun culture you can expect at Starbucks. As an international employer of choice, they also do a good job selling Seattle as a great place to live.
While it may just seem like another ‘quirky tech startup’, we like Shopify’s video because they don’t just focus on recruiting technical roles. They give air time to each department from sales to administration and operations. While you may be starving for top talent in one particular area, don’t waste the opportunity to show the diversity of roles available in your company.
Barclays stand out from the stuffy banking crowd by using humour in their recruitment video. Rather than talking about prestige or career advancement, they spend their big budget on having a bit of fun and gently ribbing the competition. This video doesn’t give you much insight into what working for Barclays is like day-to-day, but that’s not the point. It’s the teaser trailer that piques your interest and has you reaching for that extra click to find out more.
When someone decides to join the RCMP, it’s not just about bringing home a pay check. This fantastic video highlights four different members of the RCMP and explores the motivations behind why they joined. This recruitment video uses exciting footage of RCMP life to sell its tagline of “a career nowhere near ordinary”.
THE HOME DEPOT
If you’ve got a great brand, leverage it! The Home Depot rely heavily on it’s reputation for exceptional customer service to appeal to Retail Managers in this video. Positioning themselves as a values-based company, they come across more like a family-run business, rather than the huge enterprise it is.
Another unsurprising addition to this list is Google. Long considered one of the top employers in the world, we’re all familiar with the endless amount of fun perks and food available on the Google Campus. Made in 2007, this video is a little old now but the core of their recruitment appeal still rings true today. Google emphasizes autonomy and embrace an entrepreneurial spirit, luring in the true innovators of the world.
To round out our list we just had to include Twitter’s tongue in cheek recruitment video: A recruitment video about making a recruitment video. Enough said.