With more and more individuals incorporating mobile technology into their day-to-day lives, there has become a constant need for online services to adapt to mobile consumption trends. Aside from entertainment, and social media sites, there has been a slower adoption rate among businesses to understand the importance of mobile recruiting.
The State of Mobile Recruiting
What’s in your pocket, on your desk or on in your bag next to you right now? – Most likely it’s a smart phone! This comes as no surprise. According to recent data, mobile internet usage was recorded as having a 74% usage rate in 2013, and is expected to rise to over 90% by the year 2017. Mobile internet usage is growing exponentially as a whole, while functions such as mobile recruiting are proving to be an enormous opportunity for businesses of almost every industry. According to 2013 data, LinkedIn estimates that 72% of active professional candidates browsed a company’s career website, with more than 45% of those prospects submitting an application via mobile device. The trend of mobile job searching, and the necessity for mobile recruiting is becoming clearer each day. The following blog post will explain why mobile recruiting is so important, and why HR professionals and business owners should be considering the implementation of a mobile recruiting plan.
What it’s all About: Mobile recruiting is the task of the employer/agency to post job listings on various mobile friendly platforms. This can include a company’s very own job portal, or third party websites such as Indeed, Workopolis, Monster, and even LinkedIn. The best type of mobile recruiting strategy allows users to easily learn about the job description, qualifications, company overview and of course – apply to postings!
Increased Mobile Usage: By every metric and in almost every sphere, mobile usage has drastically risen over the past 5 years. With further advancements in mobile technology each year, and with many individuals using their smartphones and tablets as their primary gateway to the web, recruiters need to keep this changing dynamic in mind. This will become the norm, and will continue to be the case for the foreseeable future.
Increased Efficiency: Rather than wasting countless hours scrolling through online databases and job boards to find the perfect opportunity, with mobile recruiting, fitting job opportunities can be more easily found and applied to. A mobile recruiting strategy should incorporate an application process that allows prospects to easily apply for jobs using saved resumes or through a social profile such as LinkedIn. A successful mobile recruiting strategy should be both efficient and convenient for the applicant and the employer!
Mobile device use is not going away anytime soon, if ever! Since the rise of the internet job board, job seekers aren’t finding themselves searching through classified ads in newspapers anymore. Now, with the rise of mobile computing, job seekers are beginning to gravitate away from traditional desktop computer job searches and moving towards a mobile job search instead. In this ever changing digital environment, companies that embrace a mobile recruiting strategy are likely to find some of the best employees to fill open positions, in a much more convenient and streamlined manner.